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Posted on May 17th, 2007
Handshake HQ - Simplifying individual, person to person emails.
We wanted to do a better job of following up with people. To send better, personal emails after we met someone. You shake someone’s hand, swap a business card, and then what? If they are not a hot lead, it may just end there.
But it does not have to. If you already have ways that people can get to know you, following up with people, even if they are not likely to buy something tomorrow, can be a very smart strategy.
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